In Class Lab (Week11)

The three websites that we chose to work with are:
Maybelline http://www.maybelline.ca/
L'Oreal http://www.lorealparis.ca/_en/_ca/home/index.aspx
M.A.C http://www.maccosmetics.com/



Maybelline: This site uses social media to let users follow their most recent updates and information
http://www.youtube.com/user/MaybellineNYCanada.
Maybelline's Facebook page was easy to use, when you first sign on there is an arrow that points to the "like" button. This enables users to see the entire page and gives them a chance to win prizes from Maybelline. Maybelline has many users and is very good at intereacting with those users through wallposts. Their facebook page includes photos, videos and discussion. They have really made good use of all tools on Facebook.
In addition to Facebook, Maybelline also uses Youtube to promote their products/services. They have designed their Youtube page with a Maybelline background and have included a bio of the company. Maybelline includes many videos of photo shoots and projects they have recently work on.


L'Oreal: Similar to Maybelline, L'oreal has both a Facebook and Youtube account. http://www.facebook.com/lorealpariscanada, http://www.youtube.com/user/lorealpariscanada.

L'oreal makes very good use of their Facebook page, the pictures are bright and appealing. They interact with their users on a daily basis and include many photos of high profile events that they have sponsored. They also make very good use of all the features that Facebook offers. L'oreals youtube account is also very well put together, the background picture represents their brand and products well, their videos are up to date and relevant and they include a bio of their company.
One negative aspect of L'oreal's social media usage is that they currently are registered for a Twitter account, but there is no link to follow them on their main homepage.


M.A.C: has a variety of social media tools including Facebook, Twitter and Email.
http://www.facebook.com/apps/application.php?id=189493901088820 (could not obtain link to twitter account)
A negative aspect we came across was that their social media is hidden in the bottom right corner in a pop up menu. We also tried to connect to their facebook page and came across a few problems: 1. You needed to immediatly register for their e-mail newsletter and an error occured when trying to sign in.
Another negative aspect we found was that their list of social media did not include a Youtube link.
Aside from these negatives, we found their Facebook and Twitter to be used optimally.