Customer perspective
The users of Perez Hilton are very loyal, there is an option to sign up to receive daily feeds. These feeds are updated on a daily basis to keep the user entertained and informed on the latest celebrity gossip. Perez receives a lot of user feedback in which he is able to filter out what information the users want to see, and what is not as interesting. The secondary navigator located on the right side also helps the user see what is trending and most popular so that the user does not have to scroll through the whole website to find it.
Internal perspective
Perez Hilton does a very good job online services. He understands his core user and includes most frequently watched videos, stories and pictures. This help a user who wants to see what is the most up to date and interesting information on the website. Perez also includes a "trending" button on the top of the site to indicate what topics are the most popular at this point in time.The site opens with ease and all the features are up and running.
The website includes sharing options and links to social media which tracks what people are sharing and what their opinions are on the stories that are included. The website has many hashstags for popular words and related topics. Listed at the bottom of the site is "Perez FAQs"(http://posse.perezhilton.com/static/faq.html), this helps user to communicate any problems they might be having with the site or problems with the registration process. In this FAQ section, many different topics are covered.
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