Tuesday, May 31, 2011

A glance at the core user

 If I were to assign a personality to the core user of the PerezHilton website it would have to be:
                                                                   "Trendy Tally"

Tally is a 25 years old girl city girl that lives in dowtown Toronto.  She is friendly,outgoing, popular and loves being up to date with the latest fashion trends. Tally is still in college but works part time to fuel her love of shopping. Tally would be ranked as middle income because she recieves financial support from her family while in school. 

Tally's interests include shopping, hanging out with friends,music, exercise, sports, dancing, biking, reading, watching movies and hanging out with friends.

Tally's goals include moving to L. A. to work as a Marketing Executive for a fashion company or high profile magazine such as Vogue, or Style.

Tally's pet peeves are bad weather, having to search for long periods of time on the internet for things that she wants and when websites don't update their content on a regular basis

Tally is an extremely confident and able internet user, she grew up in the age of computer technology so she is very up to date with the latest computer applications and ways to search the internet. 

Tally is a value shopper ;she frequently checks her favourite clothing websites, and gossip columns to keep up to date with the latest trends

Tally's specific goals for using the internet are to find information on trends and the fashion industry and to find the latest deals.

 

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